Year: 2019
Client: ADP
Agency: Havas New York
Role: Senior Visual Designer
What I did: Website, Branding, Print, Guidelines, Storyboard

Across industries, HR leaders, business owners an executives are confronting a new reality. As an industry vanguard, ADP is leading the way to meet these new demands. Not only has ADP expanded its offering. I redefined the ADP brand with the goal to become a brand of distinction, occupying a unique place in the minds of buyers and customers alike.

Always designing for people

The new visual system is an extremely powerful way to communicate the ADP brand. With these changes, I worked on a new visual system and created the ADP microsite that is the primary landing destination for all of the ADP campaign launch materials.

ADP brand guidelines (125 pages)
Visual elements design
Responsive website design
Information architecture
Design exploration
Print & Out-of-home (OOH) advertising in NY and SF
Storyboard design and Art directing
Related Work

TD Ameritrade

UI, Product Design, Illustration


Guidelines, UI, Website


Branding, UI, Digital, Print


UI, UX, Prototyping, App