Pop-Up Kitchen:
Food on Canvas

Year: 2014
Client: Kana
Role: Creative Director
What I did: Branding, Art Direction
Awards: 2014 Young Guns, finalist
2015 Core77 Design Awards,Visual Communication, Student Notable

Pop-Up Kitchen is a brunch event held once every year. With the theme "Food On Canvas," our goal was to share the beauty and artistry of culinary arts. Using various ingredients from the brunch menu, we collaborated with students from the Culinary Institute of America (CIA) to visualize food as art. Over 800 people who attended the event enjoyed the food and were inspired visually.

Art Direction: Soojin Park
Graphic Design: Cheungyoon Kim
Motion Graphics: Seokmin Hong
Photography & Video: Alex Choi

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